THE MISSING INGREDIENT IN YOUR CONTENT MARKETING STRATEGY

Develop a content marketing mission statementI recently returned from Social Media Marketing World 2015, the largest social media marketing conference, which takes place in San Diego. This was the third year for the conference. The speakers come in from all over the world to share their best insights!

There were so many amazing sessions and it was impossible to see them all, which is why I’m super excited about the virtual ticket. (If you want to see all of the sessions I definitely recommend a virtual ticket which you can still purchase – click here to learn more)

BACK TO SCHOOL

Although I had my own speaking session this year on “how to build LinkedIn influence” at the conference, I really went back to school sitting in on a couple of terrific content marketing sessions.

One of those sessions was with Joe Pulizzi of Content Marketing Institute. His session was entitled How to Create a Content Marketing Strategy. The other was Michael Hyatt‘s session entitled How to Blog with Consistency

The Missing Ingredients in your Content Marketing Strategy

CopyRanger

Rick Duris is CopyRanger.

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