The Marketing Value of Being Transparent

by Matt Gottesman 

You misspelled a word! 

Your grammar didn’t quite fit in that last paragraph. 

The video isn’t completely polished. 

Don’t talk to your audience if you don’t know what you want to say.

All of these are phrases countless companies and critics continue to think matter in the digital world. I’m not saying that spelling, grammar and great, quality content are not important – they most certainly are.

What I am saying is that too many organizations and individuals think everything needs to be perfect online in order to proceed with any one initiative. I’m here to tell you it doesn’t…

The Marketing Value of Being Transparent

CopyRanger

Rick Duris is CopyRanger.

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