While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.
Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. According to this new finding, it may just take a handful of lesser-known but strategically connected influencers talking about your brand to help its popularity soar.
Intrigued? Let’s dive into the research in more detail…
The “Majority Illusion”: A Mind Trick That’ll Change Your Approach to Influencer Marketing
