t’s a popularly held belief that the link graph is broken. This post will explore the roots of the problem, and why it is such a tough problem for Google and Bing to resolve.
It all starts with the original Larry Page – Sergey Brin thesis. At the time they were developing this concept, the leading search engines of the time were almost solely dependent on keyword analysis of the content on your page to determine rankings. Spammers had so thoroughly assaulted this model that change had become an imperative, lest the concept of a search engine go the way of the dinosaurs…
The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
