When it comes to social media leadership acquires many nuances. From a corporate or even a small business perspective it is the drive from the top, leading from the front. But in a marketing context the role changes. Leadership is seen as the ability to innovate both conceptually and in practice. To quickly assess trends and adopt them before they are a thing even.
This completely changes the traditional view of leadership that was required to set the direction a business should follow and enforce the rules that made its work happen. In the social media stage leadership has acquired fluidity and flexibility. Today’s modern leaders have to know how to listen as well as when to give orders and this is what makes the role so difficult.
Since January this year Social Media Today has led the way in exploring some of the burning issues in social media through 30-minute Hangouts On Air on Google+. The #SMTPowerTalk series has explored issues that range from authenticity to branding, start-up finance to public relations.
As the year draws to a close we’re pulling together some heavy-hitters to help us with the latest burning questions.Tanveer Naseer is the author of Leadership Vertigo: Why Even the Best Leaders Go Off Course and How They Can Get Back On Track as well as a prolific blogger and popular speaker on the subject. Ana Hoffman has a very website helping small businesses increase their traffic http://www.trafficgenerationcafe.com/
They are our guests in the penultimate #SMTPowerTalk of the year and they bring a wealth of experience to the conversation.
