Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in this article fromForbes that “75 percent of marketers are allocating the same or an increased budget for inbound this year.”Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up. One reason for this, as described by Brian Halligan, CEO of HubSpot, in an article for the Huffington Post, is that “people are sick of being marketed to and are quite clever at blocking it out.”…
The Importance of Content for Inbound Marketing and Thought Leadership
