Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.
The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters.
More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found.
However, mobile clicks accounted for less than half of total clicks for brands that sent no responsive messages; in contrast, mobile clicks accounted for 58% of all email clicks for brands that sent only responsive messages…
