A Facebook study done on the impact of photos on user engagement revealed that posts that included images saw an average of 53% more likes, 104% more comments and 84% more link clicks than posts without them. Overall, posts with images saw 120% more engagement than text-only content.
With the use of smartphone and mobile devices skyrocketing, photo apps including Instagram, Snapchat and Vine average a higher number of downloads than other social networking and media-sharing sites. Since December 2013, Instagram downloads grew by 25%, resulting in a stunning 75 million daily users. Snapchat, the top-downloaded photo app on the market, had an estimated 70 million users as of April 2014 and membership is expected to double that amount by year’s end.
