The Ice Cream Sandwich Approach To Content Marketing

The Ice Cream Sandwich Approach to Content Marketing | Social Media TodayThe marketing department is undergoing a transformation. The CMO is responsible for mapping the customer journey, and identifying new revenue opportunities while collaborating with other departments to make an impact on the business.

Demands from the C-Suite to demonstrate ROI on marketing spend are at an all-time high, the tools and technology in the marketing landscape are changing at lightning speed. And resources are limited…

The Ice Cream Sandwich Approach To Content Marketing

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply