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Marketers are investing more in content marketing than in any other digital tactic, except for digital advertising. Very soon, content-related investments will likely emerge as the largest share of digital marketing spend.

In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented…

The One Key Thing You Need for Content Marketing Success