Mobile marketing has come a long way from its rather simple beginnings.
Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our digital devices much longer than they actually have.
Of course, this is due to the lightning-fast pace of the advertising industry in general, plus the constant innovations in the mobile ad sector that make it feel as if the technology has been around for ages…
