You might feel like your click-through rates (CTRs) are lagging a bit (or completely suck) — or maybe you think you’re doing really awesome with 2% to 5%, and you can’t stop patting yourself on the back…but how do you reallyknow how your CTR looks? Think big picture. There are some industries you might just assume have lower than average CTRs, but without visible or consistent benchmarks, it’s impossible to know whether your performance is normal, actually ahead of the pack, or lagging far behind.
We recently took a deep dive into our client data — which includes over a billion dollars in annualized AdWords spend–in order to get an accurate and up to date picture of click-through rates across twenty very different industries…
The Highest (and Lowest) Average CTRs in Google AdWords by Industry
