Today’s content marketers have a plethora of tools and tactics at their disposal for researching, creating and distributing content effectively. Most are familiar with keyword research, trending topic identification, social monitoring and other online tactics of behavioral research.
Those that are more “old school” understand the value of focus groups, customer interviews and regular feedback from sales representatives. When it comes time for promotion, social channels, email, PR and paid distribution tools like Outbrain and Taboola are the typical tools in the content marketer’s toolbox.
Yet one of the most commonly overlooked assets is one that content marketers can use to capitalize on every aspect of a content campaign—from research and ideation to creation and promotion. Subject matter experts, or SMEs, are the individuals outside your organization (but still in your space) that are capable of taking your content marketing game to the next level when leveraged effectively.
Here are a few tips for doing just that…
