As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.
According to HubSpot’s State of Inbound 2014,marketing teams that are generatingpositive ROI (i.e. “high performers”) prioritize content marketing initiatives far more than low performing marketing teams — with the goal of “getting found.” The top three marketing initiatives that high performing teams implement are, in order: blogging, organic search, and content amplification.
