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Last year I wrote an article predicting that messaging apps were about to become very important for marketers.

Most of what was discussed in that piece is now starting to materialize, but I underestimated how big a phenomenon this trend has become and will continue to become over the next few months.

For most of the history of mobile phones, SMS was the defacto method for leveraging data transfer and interconnectivity.

Even a rudimentary technology like SMS has shown itself to have outsized potential for more robust applications than simple “texting.”

African mobile banking technology M-Pesa, which launched in 2007 and was an instant success, relied exclusively on SMS to provide widely accessible financial tools to millions of people…

The Future is Here: Messaging Apps are About to Revolutionize Marketing