Social Media Marketing is more than just setting up a Facebook Page or Twitter account and posting updates when you have the time. It is also not a forum for the direct sales pitch. It is a powerful tool that when used correctly can create leads and sales for your business.
In order to reap the benefits of Social Media Marketing there are 4 areas that must be considered.
Strategy – Developing a solid strategy or “game plan” is the key to any worthwhile endeavor. And while the ultimate goal may be sales, the using social sites to “pitch” your products will probably backfire. Social Media is not the place for direct sales. A winning strategy generates leads by involving the audience. This requires interesting, well-planned content.
Campaign –Once the strategy has been formulated, the campaign is launched. While it is important to stay true to the goals and company “brand,” how friends and followers interact with the sites must be considered. Content should be adapted to fulfill their expectations. This is what pulls people in to become customers and loyal followers.
