Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you’re improving over time.
But it doesn’t make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.
So, the question becomes: Which roles on your team are responsible for tracking which metrics?…
The Essential Marketing & Sales Metrics Your Team Should Track
