Blogging can be fun when you write about your passions. But blogging for business is more about generating leads from your content and turning them into sales. It’s the serious tip of the the art of blogging.
Business blogging needs robust processes, tools and frameworks
In the previous part of the series “The Essential How To Guide on Generating Leads with Business Blogging ”, we outlined how to create a framework for lead generating blogging.
Besides setting up goals and visualizing them in a funnel, you need to complete the circle with more insightful information about the target audience. Once you start writing on your company’s blog according to the keyword research and the editorial calendar, you’ll want to start using surveys to validate your hypotheses and optimize the efforts.
You need to ask “why?”
Since Google Analytics (or other web analytics software that you’re using) is just showing you through quantitative data what is happening on the website, you may want to figure out the cause of the results. “Why is this happening on my website?” is the question that needs an answer in the early stages of lead generation.
In order to avoid leakages in your content marketing campaigns, you need to know as much as possible about the users that interact with the website. The ultimate goal of using surveys is making sure that you optimize any future campaign. It requires:
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Converting more from the website’s traffic
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Allocating resources efficiently: time, money and energy
Optimization is a growth factor that involves targeted efforts. The focus should go only on the suitable users for the business, the good traffic as I’ve explained in the previous parts of this guide. You need to know which segments of traffic generate the greatest revenue for your business.
The Essential How To Guide on Generating Leads with Business Blogging – Part 3
