Tips for Writing Blogs That Get Read
Guest Post by: Venchito Tampon of DigitalPhilippines.net
Using blogs as a business tool is a relatively new concept, but one that is growing exponentially. The truth is that companies are becoming more public and more personal. This is a major step forward for business as a whole, as it allows customers to connect more deeply with their favorite brands. An emotional connection will always trump all others when it comes to making a buying decision.
In his book Descartes Error, Antonio Damasio, a professor of neuroscience at the University of Southern California said that “when we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision.” It is this concept that has fueled the need for business blogs as a means of creating those emotions within potential leads and existing customers.
To maximize the effectiveness of your company’s blog, consider the following 6 strategies as a means of improving your content, optimizing your potential, and forging that emotional bond with your customers. These six tips are one of many methods that you can use.