Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.
Here’s what you need to know to get started in social media research, according to the following Insights in Marketing infographic.
“Don’t go into a social media market research campaign saying, ‘Let’s see what we find,'” suggests the infographic. “Instead, use it to test a theory or assumption.”…
