Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a company’s home page count as an advertisement?
The incredible growth of promoted videos on social media platforms such as Instagram or Facebook, made the picture even blurrier. Sometimes is, in fact, possible to see a promoted video on a platform, which will also host the same video for free on a brand’s feed. Is marketing just a fancier way of saying advertising?…
The Difference Between Video Marketing and Video Advertising
