Disclaimer:The following article is the sole opinion of the editor of this blog. It is a thought-experiment based on the release of new technologies and emerging trends in shopping behaviors. It should by no means be interpreted as a roadmap on the direction of Shopify or its partners.
Now that I have your attention, let me be clear….
The death of advertising as we know it will not be swift, but rather a long, protracted ordeal.
But when it finally happens, some will argue that that advertising hasn’t “died” but rather “changed” or “evolved,” but the simple fact is in 10 years time, maybe less, advertising, as we know it now, will be dead.
I know this, because the technologies that will be the harbinger of advertising’s demise exist today. What they need now is time to flourish, creativity, and an executive who wants to watch the world burn…
