WHAT KEEPS CMOS UP AT NIGHT?
According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: 1) creating sustainable and engaging customer relationships and improving the customer experience; 2) taking advantage of digital trends in social and mobile; and 3) demonstrating marketing’s ROI.
The good news is each of these three top concerns can be addressed head-on with a stronger and smarter content marketing strategy.
Let’s break down these pain points and discuss how:
1. CREATING SUSTAINING AND ENGAGING CUSTOMER RELATIONSHIPS (34 PERCENT)
Content is the only proven way to build relationships with people over time, by engaging them on a daily basis and entertaining them or helping them solve pain points in their lives.
American Express created OPEN Forum for its consumer base of small business owners to commune online, share advice, and receive career help from the site’s robust daily output of multimedia content. The hub attracts over one million visitors each month.
