Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company’s site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product, but can’t find that darn manual, can go there. The data provides insight into what consumers search for online.
The company also white labels the service, enabling more than 50 online retailers to easily add details from manuals to their product pages. Like so many other companies, it recently revamped its mobile site to support consumers looking for manual information in the stores and on the go…
The Correct Way To Use Product Manuals To Improve Search Marketing
