Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word of the year is vape.
The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale andexhale the vapor produced by an electronic cigarette or similar device.’
Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, (supporting a worthy cause with little or no effort such as signing an e-petition), and budtender, (the person who dispenses marijuana at a dispensary.)
So hearing about all this got me to thinking:
What’s the content marketing word of the year?
We all know Content Marketing is hot. But as The Onion reported earlier this year, content could be hotter, more social, relevant, and digestible.
Now, aside from the phrase content marketing itself, we have many choices for content marketing word or phrase of the year:
- Brand publishing
- Native advertising
- Storytelling
- Thought leadership
- Content strategy
- Sponsored content
- Editorial mindset
- Journalistic content
- Consumable
- Shareable
- Snackable
- Digestible
- Always-on
And the list goes on. (Please add your own favorite in the comments?)
Cowards Hide Behind Semantics
I’m actually not going to pick which word or phrase should be chosen as best or most relevant or hottest buzz phrase.
