Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground.
A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. Only one-third of marketers had incorporated mobile as part of their content distribution plan at all—even as 78 percent admit mobile apps are somewhat or very important.
Given trends in mobile usage, B2B marketers are missing out on a big opportunity to engage with their audience. The latestcomScore data shows smartphone penetration continues to inch upward. Smartphones accounted for 75.8 percent of the US mobile market from November 2014 to January 2015, up 4 percent since October 2014—that’s 184 million smartphone users in the United States. The top apps utilized by these mobile users are all channels B2B marketers could leverage, including Facebook, YouTube, Instagram, and Twitter…
