Despite happy talk about the economy from politicians, the economy is still struggling. This is particularly true in the case of business investment. In the Washington Post, Robert Samuelson (my favorite economic writer by far) wrote an article titled, “The Investment Bust (Explained)” The first paragraph will give you the gist of the article:
“One of the great disappointments of the weak economic recovery has been the sluggish revival of business investment — spending on new buildings, factories, equipment and intellectual property (mainly research and development, and software). For the United States, this spending in 2014 was about 9 percent above its 2007 record high. Sounds good? It isn’t. The average annual gain is a bit more than 1 percent over the past seven years. It is only a small stretch to say that capital has gone on strike.”
So what does this have to do with inbound marketing? Quite a bit, actually. Let me explain…
