As the owner of a digital marketing company and a HubSpot Platinum Agency Partner, it comes as no surprise that I help business owners and marketing managers understand what inbound marketing is, and how it differs from traditional outbound marketing, on a daily basis. Learning the differences between inbound marketing and outbound marketing is truly the key to business success in this digital age. The way consumers find products and services is changing so we have to change the way we market to our potential customers. With that being said, let’s jump right into the specifics:
What is Outbound Marketing?
To put it simply, outbound marketing is the concept of marketing to the masses in hopes of reaching the 1% of customers who are actually interested in buying your product or service at that time. Communication is a one-way street and customers are sought out via radio, TV advertising, cold calling, email blasts, direct mail, tradeshows, etc…
