One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a keen eye for finding the right partners. But once these campaigns are in effect, they go a long way toward expanding your business.
When Co-Marketing is Right for Your Business
Sourcing new clients is an ongoing goal for many businesses, as is raising profits. How co-marketing best fuels those efforts often depends on where your company is in the stages of development. Size, purpose, and market also help determine which partnerships will be most beneficial. Here are two instances when co-marketing provides an essential push for your business:
- Introducing Your Business to a New Market – Whether you’ve changed physical location and need to make new B2B contacts or you’re breaking into a new market, it’s important to have friends in the right places. GE took advantage of this when creating jet engines. Its long-standing relationship with Boeing increased demand for the aircraft manufacturer’s products while more GE units were produced.
