In order to do content marketing successfully, you need to create a great deal of content. This can seem overwhelming at first, how do you get it all done? Content marketers do it by creating an editorial calendar to follow. An editorial calendar helps you stay on target. Following your calendar, you know when your content needs to be published and you can create and publish it in an organized fashion.
Set Realistic Content Creation Goals
An important element in creating an editorial calendar is to make sure it’s realistic. You shouldn’t set a goal of blogging three times a week if you can’t keep up with it. If your schedule is unrealistic, you’ll get bogged down and stressed, and the quality of your content will suffer and you’ll give up before you have got started.
You can create a realistic schedule by doing a trial run. Decide how much you’d like to publish and try it for a set period of time such as four weeks. You’ll gain an understanding of how much is too much, or whether or not you can do more…
The Art of Prolific Content Creation, Creating an Editorial Calendar
