Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource for accurate information online.
While these statistics underline the popularity of blogging and the potential benefits of this, however, they do little to determine best practice for writers. Whether you are attempting to sell products through a personal blog or create brand awareness through your content, you need to attend to the technical aspects of blogging if you are to succeed…
The Art of Content Creation: The Technical Side of Writing a Blog Post