This is the second in a 5-series post that aims to break down what’s good in content. First, we covered how to create brilliant whitepapers.
Today, we give you the blog post. People spend between 0 and 2 hours per day reading industry-based content or news, and there are roughly 2 million blog posts published each day. If all blogs were equal, that would mean you’d have a .006% chance that any one person would find and read your post.
The good news is, all blogs are not equal.
Some stand out, while other remain undiscovered or entirely forgotten.
We’ve dissected one of our best performing posts to bring you key insights about what makes—or breaks—a blog post. Here are the top-line findings.
