I’ve always had a love affair going on with data. Any campaigns that I’ve worked on in the past have revolved heavily around number crunching and analysis.
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our “winning formula” is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement…
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
