There’s nothing worse than scrolling through Twitter or reading an email on my phone and clicking through to an interesting blog post only to find that the mobile experience is less than ideal. If the content is really interesting, I’ll deal with it. But chances are, the decision-maker at a B2B company you’re targeting is not going to put up with a hard-to-navigate, hard-to-read, hard-to-scroll article, no matter how interesting the content first seemed.
The line between work and personal time is blurring, and mobile’s role in the workplace is increasing steadily. The amount of time people spend on their phones also continues to increase; mobile usage surpassed desktop usage for the first time in 2014, and it’ll continue to increase for the next several years…
