It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage.
Here’s why: PR converts. In fact, it generates conversion rates of 10 to 50 times that of advertising. And that’s probably because 92% of consumers trust earned media over traditional ads.
Exposure doesn’t happen by chance. It’s no accident that the hottest startups right now (AirBnB, Slack, and Etsy, to name a few) are all over the media. That’s the power of PR machinery at work. All of these brands have great services – but that’s not what gets them the coverage. As VentureBeat points out, “Great products fail all the time because they never make their way into the public eye.”
Behind every great brand story you see in the media is a great PR strategy – and with the right strategy, you can turn your startup into press-worthy news.
This advanced guide will show you how to get the right press coverage so that you can increase your visibility and acquire more customers at a key stage in your startup’s development…
