The importance of using images in blogging goes far beyond “looking nice.”
It’s actually deeply psychological.
For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.
And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.
Read on to learn about the eight most effective types of images, and where to find them online.
We’ll start with one you may turn your nose up at initially, but hear me out …
1. Stock photos
There’s a lot more to stock photos than business guys in suits walking along growth charts.
Used correctly, stock photos can elicit real emotions in your readers. This can be especially helpful at the beginning of your post, where you’re trying to set the scene for the message you’re about to deliver.
See how Sean Smith’s post on Copyblogger starts with a powerful image that immediately brings to mind focus? That’s exactly what Sean’s post is about
The 8 Types of Images That Increase the Psychological Impact of Your Content
