2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.
But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.
1. Mobile as priority
According to Roger Katz of clickz.com, carriers’ shelf space for mobile handsets with screens sized 4.7 inches and over has grown from 4% to a third, whilst the number of daily active mobile users on Facebook has grown 15% in 2014 alone. If these stats aren’t enough to send a clear message, consider that the number of mobile-only users on Facebook grew by 34% – a startling spike that suggests mobile is no longer a secondary channel. It’s fast becoming first-choice.
Taking Facebook as a guide, Katz suggests ‘mobile-aware’ should become ‘mobile-first’ and think about how their social presence can cater to the mobile user. Big platforms have already been doing this, with Facebook creating its separate Messenger app and purchasing smaller mobile apps like WhatsApp, Instagram and Karma.
Twitter, on the other hand, recently purchased the MoPub ad exchange platform in 2013 and even Google Adwords is focusing more on mobile-centred display ads.
The 7 Top Social Media Trends That Will Impact Your Marketing In 2015
