Promoting online content in the digital age is no easy task. These days every business, celebrity, stay-at-home parent and their pet has a blog.
Sure, you’re no hobby blogger, but you’re not the only one trying to build brand awareness and establish authority by publishing high-value content. Nearly half of all respondents to a recent Copyblogger survey said that their main purpose for having a website was to “build authority through published content.”
With everyone using the same tactics, it can be difficult to get your content the attention it deserves, even when you are consistently producing valuable and unique content.
That’s why enlisting influential allies is such a powerful strategy for promoting online content.
Dubbed “influencer marketing,” this strategy leverages the existing power of popular bloggers, social media power users, and other online influencers to help promote your content for you.
But influencers aren’t going to line up for the opportunity to promote your content for you. You’ve got to get their attention first.
