In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer?
1. Be Proactive
From a marketing perspective, proactivity has become a central characteristic required for organizations to thrive in the evolving digital landscape. Marketers who are able to look ahead and make informed predictions about the future of the market and their investments will be best poised to stay ahead.
But it’s not just about future-proofing. Given the state of constant flux of the search space – algorithms updating, policies changing, and technology sharpening – marketers need to be able to adapt to the dynamics from an executional standpoint in order to achieve desired outcomes. This means becoming more agile to course-correct when needed, optimize on-the-fly, and keep budgets and strategies a bit more fluid.
