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Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer.
One thing I’ve learned after going into business for myself as anadaptability coach is the value of web marketing and just how many efforts it takes to succeed, with success being conversion. There are as many strategies to improving website performance as there are best practices for doing so — just ask the Good Idea Fairy…
