Avoid these common mistakes that hurt the effectiveness of social media campaigns.
It’s well known by marketers and business owners that social media networks are good places to build a brand and spread information about an organization. Nearly every business in America has some sort of social media presence and more join every day. Another emerging trend is the growing use of social media by CEOs, business owners and professionals to build their personal brand. Think of big names like Warren Buffett, Bill Gates and Donald Trump whose personal tweets are read and analyzed by the media. Using social media to build a personal brand is effective, but there are certain things that business owners must avoid doing if they intend to use a social media channel with their name to promote a business or brand. Here are the seven deadly sins of social media marketing that could kill your brand or online reputation.
The 7 Deadly Sins of Social Media
- Mix business and pleasure
Once a business owner decides to use their personal social media channel to promote their brand or services, they need to be consistent and only use the account for professional purposes from then on. To illustrate, the president of a university can’t use a Twitter account to talk to students and faculty and then use the same account to try and get a date. The latter action, while personal, would still end up reflecting badly on the school. A good example of what can go wrong can be seen through the fall of Anthony Weiner. His political career ended when his racy photos on Twitter became public knowledge…
