So you’ve opened for business and now you’re looking to grow your Facebook presence. Getting people to “Like” your page isn’t enough to make you money, but it’s the first step in building a relationship and warming up your leads until they’re ready to buy. What is important is converting your Facebook fans into customers.
The path from a “Like” to a sale requires continuous work of nurturing your fans through your Facebook sales funnel. Use your page to educate, entertain and inspire your fans, and most importantly, to create a relationship, so when they’re ready to buy, they come to you instead of your competition…
