Driving business from social media networks isn’t as easy as blasting out your own self-promotional content and waiting for the customers and revenue to trickle in. Despite what some marketers may think of social media, it’s more complicated than that.
Social media is a funnel just like the rest of your marketing channels, and in order to turn your fans and followers into paying customers you need to move them through each stage of the conversion process. One effective way to do that is to follow this five step social media funnel geared at turning people who have never heard of your brand into loyal customers…
