The sales enablement and automation industry has completely taken off in the last 12-18 months, with an exponential increase in the number of companies that collect, sort, and deliver data to sales teams.
However, data without context is irrelevant, even potentially harmful. If you’re given information that happens to be outdated and try to leverage it in a cold email, the recipient will delete it faster than you can tweet “sorry.”
Obtaining that next sale is an endeavour every company undoubtedly faces. When you finally discover a process for delivering the right message to the right person at the right time, you know you’ve struck gold. But there’s a fine balance that must be kept between manually and painstakingly personalizing every email that gets sent and completely automating your outbound sales campaign…
The 5 Step Scientific Process that will Drastically Improve Your Outbound Sales Campaign
