Recruiting the right person to work for your company needs to be strategic. As an employer, you want to be able to draw the right candidate otherwise you are ultimately wasting your company’s time and resources. Vice versa, candidates don’t want their time wasted and even have become bored with most businesses’ approach in drawing them in. In 5 easy steps, you too can begin to draw in the right candidates and keep them there.
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Candidates want the truth (the whole truth), and they want to be excited. They want to be drawn to what you are displaying, selling and they don’t want to be bored.
Ask these questions:
- When a candidate clicks on your job post or career site, what do they see?
- What does your logo and brand elements represent?
- What do your career site and social media images convey?
People want to work for a place that is visually appealing. Glassdoor, did an A/B test to see how many clicks they would get on CTAs. Changing the CTA button from green to red increased clicks by 21%. Did you know that 51% of candidates have “buyer’s remorse” due to an inaccurate picture of the job? Potential employees don’t want to be lied to. They will just assume that is the culture of the company and walk away…
