“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” – Eric Schmidt
It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right?
And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before, as:
- 35% of businesses have a documented content strategy
- 42% of businesses will publish new content at least weekly
- 55% of businesses will increase their content marketing spend in the next year
Even though content spending is increasing, traditional marketers are struggling with the shift from outbound marketing to inbound marketing – and moving from a push to a pull strategy. If you have ever been asked if content marketing really works or why it’s important, read on and share with the inquisitors.
Why is content marketing important?
Well, it’s because of charts like these (organic traffic growth):
