Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
Avoiding “Ready, Fire, Aim”
That hesitation is not a bad thing, actually. A lot of companies want to avoid the “ready, fire, aim” approach to social media. What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business…
The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
