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For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers.
Whether you are new to email marketing or are a seasoned guru, here is a quick checklist of five essentials for your overall email strategy:
The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
