Content and knowledge in the past was trapped on film reels, photo albums, printed books and filing cabinets.
To consume content required sitting down in front of a television, reading a book, opening a folder or finding a device plugged into a wall. It was stuck in time and space.
Creating content was also clunky and it needed big bulky movie cameras, tape decks and pen and paper. Printing presses were the expensive machines that only newspaper barons could afford. It then became digital and started to be loaded onto mainframes, personal computers and hard drives.
Laptops gave content more freedom but without the web it was still hard to move. The advent of the web gave content more distribution power but the web was slow. Modems opened up the door but the floodgates were still locked. It wasn’t until smart mobile devices and fast 4G wireless networks became mainstream that content creation and its distribution exploded.
The social mobile web took content global and made everyone publishers. This shift is new and it is rocking the business boat.
The 5 Key Pillars You Need for Epic Content Marketing Success
