There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.
From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.
To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is.
How we generate traffic at KISSmetrics
Ninety-nine percent of our marketing dollars go toward two channels: content marketing and email marketing.
Before I dive into the content side, let me first tell you what we do with email. We don’t spend any money to acquire emails… our only cost is for Pardot, which allows us to send out emails.
